Iowa City, IA.
University of Iowa Athletics.
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Strategic Communications.
I was the primary contact for the men’s and women’s cross country teams, managing their social media accounts and website to ensure the content authentically connected with sports fans and journalists alike.
Social Media Posts.
10% Engagement Rate. 1.8K Likes. 4 Comments. 29 Shares. 10 Saves. 22K Accounts Reached.
3.5% Engagement Rate. 222 Likes. 1 Share. 19.7K Accounts Reached.
8.6% Engagement Rate. 1.5K Likes. 2 Comments. 35 Shares. 11 Saves. 30K Accounts Reached.
0.25% Engagement Rate. 37 Likes. 3 Shares. 2K Accounts Reached.
1.81% Engagement Rate. 99 Likes. 4 Shares. 11 Saves. 2.5K Accounts Reached.
0.21% Engagement Rate. 29 Likes. 9 Shares. 3.6K Accounts Reached.
Media Guides & Articles.
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Media Recap: NCAA Midwest
Interviewed, wrote, and uploaded the article to the website to highlight the most important aspects of the race.
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XC Notebook: Big Ten Championships
Compiled key details from past races and uploaded it on the website for media use.
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Press Release: Big Ten Freshman of Week
Conducted an interview and wrote a press release highlighting a player’s Big Ten Freshman of the Week Award.
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Media Recap: Bradley Pink Classic Race
Wrote an article outlining the race's key highlights for immediate publication on the website.
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XC Notebook: Big Ten Preview
Used InDesign to edit and update race information for each event then added it to the website and emailed it to the media.
